Friday, October 27, 2023

Gig Economy and employment - Danish development model !!.

 

One of the beauties of technology and its participants is that they don't hold back when it comes to improving itself. It happens with new technologies, that small advances show big changes. This case concerns integrating the Danish employment system and the Gig Economy cluster. This is how they have created “a bridge between the employee and the interests of digital companies.” That's right, it seems logical for a traditional employment system; but it is not for the Gig Economy, until now!




                                                                         

The Danish digital platform in question, Hilfr, provides cleaning services to its clients, and “proper tax payments, good hourly pays and decent working conditions” (Etuc, 2023) to its collaborators. Based on two plan systems for suppliers, Basic Profile (freelance) and Super Profile (Hilfr direct employees). Both with the benefits and obligations established by the government and interesting upgrades for experience in the cleaning industry, for the “Super Profile”.


                                                         

                                                                        Hilfr ApS.


Until now it is a common relationship between a company and stakeholders, collaborators, or employees. The difference lies in the nature of both actors. On the one hand, Gig collaborators can carry out work activities, recognized and regulated by the government. On the other hand, digital companies can establish defined parameters in their relationship with service providers.



As we mentioned in our previous blog, many of the legal responsibilities of the Gig employee fall on them, in terms of taxes, insurance and pensions. Under this model, automatic tax declaration is put into practice. (Etuc, 2023). This is one of the milestones of the model since it allows the recognition and integration of the sector by the government. That is, everything is well-controlled and standardized. This is what the 3F, the Danish trade union, is requesting to support the model with the government, already implemented and fully operational. (Hilfr, 2023).


                                                          

                                                     United Federation of Danish Workers.


To round off and think outside the box. We could see the entire supply chain of this market, not only from the employee's point of view. We could look at the generation of digital platforms with local social and economic impact. A kind of insourcing, empowering the local Gig market, thus giving flexible and free opportunities to new formats of growing talent. Finally, I can realize that the digital trend will no longer be in new algorithms; but rather how technology is put at the service of people, to improve opportunity and well-being. If the Danes did it, everyone can, because the business model is available in the experience of the Hilfr company.


Reference:

Etuc. (2023).  Historic’ deal for platform workers in Denmark. https://www.etuc.org/en/historic-deal-platform-workers-denmark

 

Hilfr. (2023). Hilfr's agreement with 3F. https://hilfr.dk/om-super-hilfrs







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