One of the beauties of technology and its participants is that they don't hold back when it comes to improving itself. It happens with new technologies, that small
advances show big changes. This case concerns integrating the Danish employment
system and the Gig Economy cluster. This is how they have created “a bridge
between the employee and the interests of digital companies.” That's right, it
seems logical for a traditional employment system; but it is not for the Gig
Economy, until now!
The Danish
digital platform in question, Hilfr, provides cleaning services to its clients,
and “proper tax payments, good hourly pays and decent working conditions”
(Etuc, 2023) to its collaborators. Based on two plan systems for suppliers,
Basic Profile (freelance) and Super Profile (Hilfr direct employees). Both with
the benefits and obligations established by the government and interesting
upgrades for experience in the cleaning industry, for the “Super Profile”.
Hilfr ApS.
Until now
it is a common relationship between a company and stakeholders, collaborators,
or employees. The difference lies in the nature of both actors. On the one
hand, Gig collaborators can carry out work activities, recognized and regulated
by the government. On the other hand, digital companies can establish defined
parameters in their relationship with service providers.
As we
mentioned in our previous blog, many of the legal responsibilities of the Gig
employee fall on them, in terms of taxes, insurance and pensions. Under this
model, automatic tax declaration is put into practice. (Etuc, 2023). This is
one of the milestones of the model since it allows the recognition and
integration of the sector by the government. That is, everything is well-controlled
and standardized. This is what the 3F, the Danish trade union, is requesting to
support the model with the government, already implemented and fully
operational. (Hilfr, 2023).
United Federation of Danish Workers.
To round off
and think outside the box. We could see the entire supply chain of this market,
not only from the employee's point of view. We could look at the generation of
digital platforms with local social and economic impact. A kind of insourcing, empowering
the local Gig market, thus giving flexible and free opportunities to new
formats of growing talent. Finally, I can realize that the digital trend will
no longer be in new algorithms; but rather how technology is put at the service
of people, to improve opportunity and well-being. If the Danes did it, everyone
can, because the business model is available in the experience of the Hilfr
company.
Reference:
Etuc. (2023). Historic’ deal for platform workers in Denmark.
https://www.etuc.org/en/historic-deal-platform-workers-denmark
Hilfr. (2023). Hilfr's agreement
with 3F. https://hilfr.dk/om-super-hilfrs



